You keep hearing about email newsletters. In fact, you have also subscribed to a few of them, and keep getting regular emails from these blogs and websites.
So why do most blogs and websites have an email newsletter? And more importantly, do you need an email newsletter for your blog?
The short answer is: YES
Let’s discuss this in detail.
An email newsletter is a must for your blog
Having an email newsletter is critical to the success of your blog. Here are a few solid reasons.
Email newsletter reminds readers about your blog
Most people come to your blog from search engines. They are looking for some specific information, and that brings them back to your blog.
Once they get it, they forget your blog – even if they really like it. Very few people actually remember a blog and come back by typing in the URL.
When you send people email newsletters, it helps them recall your blog. So the next time they want relevant information, they would come directly to your blog instead of going to a search engine!
Which leads us to the next point…
It increases traffic to your blog
As we saw above, your newsletter would help readers come back to your blog more frequently.
Apart form this, imaging what would happen when you put links to relevant posts within the text of your email newsletter – there will be many people who would click those links and come to your blog to read these posts!
The bottom line is that email newsletters tremendously help you increase the traffic to your blog. All of us can use some extra traffic, can’t we?
Helps you monetize your blog better
An increase in traffic would of course result in an increase in your revenue if you are already monetizing your blog via Google AdSense, affiliate marketing, your own products, etc. But the newsletter can also directly increase your revenue.
Apart from the updates about your blog, you can send information about your own products or affiliate offers from time to time. Since you would be sending these promotional emails only once in a while, your readers would not mind receiving them – especially if you provide good content on your blog and in the newsletter.
And since you have a relationship with your readers and they trust you, these promotional emails can result in a lot of additional sales. Now who doesn’t want some more money in their pockets!
More control than social media
An email newsletter is better than social media, because you have much more control over it – you decide when to send your message, and you decide how often you send it.
Also, on sites like Facebook and Twitter, messages are presented in a chronological order – newer entries make older entries to disappear altogether. What if your readers do not check their accounts when you post your status update? With an email, you can be sure that they would see your message!
The fact remains that social media sites are external sites – they control the content that you post and how it is seen by your fans or followers. They can change the rules any time, and they can even become obsolete (remember Orkut? MySpace?). Do you want to take that risk?
Concluding thoughts on email newsletters
An email newsletter is an excellent way to keep in touch with your readers, and earn a little extra in the process.
Why not give your readers an opportunity to provide their email address to you? Start an email newsletter as soon as you can!
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