The aim of SEO is to attract more visitors to your blog through organic search engine traffic.
This goal is attained by achieving higher rankings in the search engine results pages (SERP) of popular search engines like Google for your chosen keywords.
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The good and the bad of SEO
Over time, people have come to know of the various factors that contribute toward search engine rankings.
And through their SEO efforts, people try to build on these factors for ranking higher in the SERPs.
The problem is – there are good and bad ways of doing this!
White Hat SEO
The right ways of doing SEO are called White Hat SEO. These means are acceptable by the search engines, and also result in a better user experience for your readers.
I would be discussing many white hat SEO techniques on this blog going forward, so that you can utilize them for the search engine optimization of your blog.
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Black Hat SEO
Many times, people want short cuts. Therefore, they employ means that are not genuine. This is true for the physical world, and it is equally true for the online world as well!
They employ methods that are aimed at simply fooling the search engines into believing that the blog or website has good content.
Such techniques are known as black hat techniques, and the SEO based on such techniques is called Black Hat SEO.
Modern search engines like Google are very smart, and can detect most black hat SEO techniques. Once a search engine detects that a blog is employing black hat SEO, it would immediately ban the blog and would remove it from its index.
People who promise very quick results through SEO usually employ black-hat techniques – therefore, please stay away from them! You might see an initial increase in organic search engine traffic, but trust me, your blog would get banned in no time.
I would be discussing many black hat SEO techniques on this blog, so that you can avoid employing them even by mistake! Please subscribe to my email newsletter to get instant updates when a post is published.
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