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Press Release – A great way to generate backlinks to your blog

In “Backlinks – The fastest way to good SEO“, we saw how important backlinks are for SEO. We also know that backlinks can be generated by:

Let’s see another great source of getting backlinks for your blog – press releases.

 

What is a Press Release?

Get Backlinks Using a Press Release

Get Backlinks Using a Press Release

A press release is a means of informing publications – newspapers, magazines and even online publications & websites – about some newsworthy development.

For SEO purposes, we are interested in getting our press release published on a press release service’s website.

So if there is something happening on your blog in which other people would be interested, you can send out a press release to various publications. For example, if you are running a content on your blog, you can issue a press release. Or you can do it if you start a discussion forum on your blog.

(Image by María Cabello)

 

Structure of a Press Release

A press release has several sections:

 

Title

This is the title of the press release – this is the first thing people would see, so choose this wisely. It should be catchy so that people would be prompted to click on it, and it should still convey what the press release is about. Just like the title of a post!

 

Summary

This is a short summary of the contents of your press release. Some people just put the first paragraph of their press release as the summary, but its best if you spend a couple of minutes writing it separately.

 

Body

This contains the actual press release contents. Most press release and distribution services allow links in this section (some for free, and some for a fee) – so this is the section that would give you the link juice!

 

Tags / Keywords

These are the keywords relevant to the topic of your press release – just like tags for a blog post.

 

Your Information

This section contains information about you – your name, email, URL, etc.

 

Some Press Release Distribution Service Websites

Here are some press release distribution services where you can submit your press release. Some are free, and some are paid:

Do you know of a good PR distribution service? Please let us know through your comment!

 

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