AdSense by Google, more commonly known as Google AdSense, is an affiliate marketing program for internet websites and bloggers.
Simply, it is a way for people or companies, who want to advertise their products, to sign up with Google. Google in turn signs up with you, the blogger, to advertise these products on behalf of these producers on your web pages.
In exchange, Google provides you with a share of the fees it earns from the advertisers. So basically, these ads are sponsoring your blogs, just that this is done via Google AdSense!
AdSense has taken bloggers and web site owners by storm, blasting itself into the internet scene, and everybody – including their dogs – is excited about AdSense. It has managed to rapidly propel itself into an easy way of monetizing for bloggers, and provides an easy opportunity to make a few extra bucks from the blog.
However, its success and popularity is also due to the fact that it holds the possibilities to become an online business for some, reaping profits of more than tens of thousands of dollars on a monthly basis.
Google AdSense – The Features
AdSense allows you to put up advertisements on your blog, thereby putting the ads in the view of visitors and readers to your blog.
These advertisements are relevant to the content of your blog, and thus help to enhance the authenticity of your blog. For example, if your blog is about football, Google AdSense will post advertisements related to football, like those of sporting goods, or football jerseys.
These advertising merchants provide text, image, video and multimedia ads (rich text ads) on your pages and posts. And with just one simple click on any of these ads, presto – you are earning money!
All you need to do to earn money is create a Google AdSense account, generate an ad code and input it in your blog. If you want the ad to appear at a certain place all the time, you can insert the ad code in your WordPress theme’s template files. If you want the ad to appear in your sidebar, you can put the ad code in a text widget in the sidebar.
You will automatically get the advertisements on your web pages – AdSense selects ads specifically to suit your content so as to ensure they match perfectly.
Thus, quality blog content coupled with relevant Google AdSense advertisements help elevate your blog and its popularity, ensuring more readers and more income for you.
Advantages of Google AdSense
Needless to say that Google AdSense can become a very lucrative prospect for making money for any blogger.
Thus you need not worry about the expenses you incur over the blog.
Also, AdSense can be easily integrated into the web pages of the blog simply by entering a simple code.
Furthermore, as the blogger, you have complete control on the ads – you decide the size, color and placement of the ads on the page. Thus, you can make the ads compatible with your blog.
And if you don’t like a particular ad or an advertiser, you can block it from appearing on your blog altogether.
Also, with just one AdSense account, you can generate and configure ads for multiple websites or blogs, thereby maximizing revenue from AdSense. With multiple blogs, the ads will help you earn even more.
However, you need visitors to earn from AdSense ads, and thus your blog content must be interesting and fresh. Bloggers with sufficient visitors and sustainable traffic can have considerable incomes from Google Adsense.
Disadvantages of Google AdSense
One noteworthy issue with Google AdSense is the necessity to maintain a large amount of reader traffic on a consistent basis for your blog. In fact, 10,000 visitors a month is the supposed to be the optimal level.
Also, even though AdSense provides a continuous flow of revenue, it does not provide a residual income for a sustainable time period – if there is a click on an ad on your blog, you get paid for that event. There is no recurring income or commission.
Another major con when it comes to AdSense is click fraud. If Google detects multiple advertisement clicks on your blog that it considers unnatural, it can shut out your blog and close off your AdSense account without even informing you.
As a result, competitors can force your blog to be shut down by adopting dubious means. And it need not be another blog competitor – it can even be the competitors of the advertised product!
AdSense does not check where the clicks are coming from, but Google is improving at tracking these malicious activities.
Another disadvantage of AdSense is giving up your reader. Advertisements are merely links which take the visitor away to the product’s website, away from your blog. This makes it a huge drawback for bloggers.
Yet another factor to consider is that Google takes a large cut of the ad revenue – if you get $0.50 for a click, Google might be earning another $0.50 – $1.00 for it.
Do you want to part with a large share of revenue that you generated? If you are a large site, you may want to consider directly selling your ad space.
Should You Have Google AdSense on Your Blog?
AdSense can allow you to focus on your content and marketing strategy, which is vital to keep up traffic.
Since revenue depends on the number of visitors, blog traffic is a must. Your blog must be interesting to draw long-term income, otherwise the readers dry up and revenue falls.
Also, you should know that there are alternatives to AdSense.
Affiliate advertisements pay large commissions upon sale, which can be considerably larger than Google AdSense click earnings. Thus, some ad space on your blog may be used to have these ads instead of AdSense.
Another point is that Google pays out your earnings only after you have accumulated earnings of $100. This also indicates that you need to maintain visitors at a consistent level, and have guaranteed blog readers.
AdSense began as a tool for monetizing, but has burgeoned into a business scheme for bloggers. It has the potential to become your business partner.
But you must focus on your content and not worry about the paychecks. Unique and captivating blog content will ensure constant reader inflow, which would naturally generate high revenue with the help of Google AdSense.
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